Woodard, Emhardt, Moriarty, McNett & Henry, LLP : Branding & Interactive Design

Woodard, Emhardt, Moriarty, McNett & Henry, LLP is a full-service intellectual property law firm based in Indianapolis, Indiana, focused on patent, trademark, copyright and unfair competition law. With a history that can trace back to 1879, the firm is deeply rooted in the tradition of providing clients with world class legal expertise in all areas of intellectual property law.

WEMMH approached us to lead a comprehensive redesign of their corporate web presence. They required a web site that would appeal to their high tech clientele, while maintaining their well deserved reputation and Midwestern ethos. They demanded the ability to tailor content to a variety of audiences and the flexibility to update it frequently to reflect the fast moving developments of their industry.

Kristian Andersen + Associates launched the engagement with a redesign of the WEMMH identity, establishing a definitive and new direction for the design of the web site.

Once the new identity was approved, our team focused on the interactive portion of the project. KA+A designed and developed a framework for the web site that would improve the usability and navigation of the site, as well as present users with a rich visual experience. A comprehensive set of wireframes and high fidelity prototypes were designed, and then integrated into a full-featured content management system, that, among other things, included custom coded plug-ins to sort and search for attorneys and rank content.

The web site was successfully launched, and well received by the partners of WEMMH. We were also able to quickly on-board their internal site management team onto the CMS platform. Their clients enjoy access to valuable and current information and key developments concerning intellectual property law.